Cold Email Closers by Leadhype.com Brando Monetti ·
AGENCY OWNERS - HOW TO GENERATE 50+ SALES CALLS PER MONTH WITH AI… ON AUTOPILOT!
Hey people, I’ve made a couple of reflections over the last period, and I wanted to share some value with ya’ll. Hope this post helps someone out there trying to grow their agency.
The purpose of this post is to share how I use video personalisation at scale and on autopilot to book 50+ qualified sales per month for my Ecom Agency.
So this is exactly what I will cover in this post:
1. Outreach strategy
2. Where I find my leads
3. How I verify my leads
4. How I send personalized value videos to 3x-5x my booking rates
1. Outreach strategy
The main outreach strategy that I’ve been using over the last years has been cold email. Cold email allows you to easily reach founders and CEO’s. The foundational strategy to make cold emails work is your offer + the different approach you use to reach out.
In other words, if you have an amazing irresistible offer + you have a way to reach out to prospects that stands out… then you win!
The offer I promote with my agency has a guarantee/performance driven approach. I also use the TikTok angle to get more replies since it’s an emerging platform.
So how do I make my agency stand out other than my offer? We’ll talk about that later… but the short answer is outstanding personalization. My messages are so personalised that I literally receive compliments… and NOT those demotivating negative replies.
The software that I use for cold email is INSTANTLY. I use this tool because it allows you to send thousands of emails per day for only $97 per month. It also allows you to warm up your emails which is great because the warm up phase is a foundational part to make sure your emails don’t get burnt and land in your inbox.
I suggest to send 15 cold emails to new prospects per day per email account. This might sound like a low number but I’d rather send low volume for each email account to make sure my email domains last long.
If you want to send 300 emails per day then setup 20 email domains (300/15). Simple. Warm them up within the instantly platform for 14 days, then you’re all set.
2. Where I find my leads
I find my leads leveraging two main softwares. One is STORE LEADS and the other one is APOLLO. Storeleads is specifically for eCommerce websites, but Apollo has companies in many different industries.
This is my process. I go into Storeleads and filter based on who my ideal customer is. I then download the list of websites and upload them into Apollo. Apollo will then be able to find most of the founder email address.
If I am out of leads on Storeleads I also scrape leads directly on Apollo. Once again, Apollo provides a lot of companies within the eCommerce space and It has been working well for me.
Once I have a final list from Apollo I download it.
3. How I verify my leads
Once you have a final list from Apollo that you’ve downloaded the next step is to verify the emails. If you don’t verify your emails you’ll eventually burn your sending email domains because of a high bounce rate. To avoid this verify your emails. I personally like to use DEBOUNCE. It’s not expensive and quite fast.
Once you have verified your emails, make sure to only use the verified ones. At this point you are almost ready to start sending emails.
4. How I send personalized AI value videos to 3x-5x my booking rates
Now here is where the real magic happens. This is how I actually 3x to 5x my booking rates and the main reason why I’m able to book 30+ calls per month in an EXTREMELY saturated niche (eCommerce services).
To engage my leads, provide value, and differentiate myself from the market I include the following within my cold email outreach campaign:
• An icebreaker (aka a personalized opening line) to let the prospects know I did some research about their company.
• I share a value video to the prospect in the email
• I share a custom Thumbnail within the email. The thumbnail is a picture of their website with my face on the bottom right corner (this increased my CTR by like 50%).
• When people click on the thumbnail it redirects the prospect to a custom Landing page. The page is like a normal page but it also has the prospects name and company name within the landing page headline + the actual value video with their website as a background. This is insane!!!
The beauty of this is that I found a tool that does all of this for me on AUTOPILOT. This tool is called TRY FURY AI.
This is how it works. Read closely…
After I have my final verified email list from Debounce, I upload this sheet into TRY FURY AI.
I follow 3 simple steps within the Fury software (follow their guides), and then I am able to download a final sheet that has the following assets to it ---> a fully personalised email, an icebreaker, a custom landing page, and a custom clickable thumbnail… all of this information is PERSONALIZED to each prospect.
SO NOW GUESS WHAT YOU CAN DO…
You can simply upload this FINAL sheet into INSTANTLY and create a campaign with the icebreaker, the thumbnail, the landing page, etc.
TRY FURY AI has guides to show you how to set it up.
If you look at the image I attached on this post you’ll see what the final email looks like if you combine Fury’s personalization + Instantly. You'll also see an image showcasing the top section of an AI generated landing page (from Fury).
This is the cold email personalization strategy I use to actually fill up my calendar with qualified meetings with ready to buy prospects.
Now that’s it for me. I hope you got some value from this post. Go study all of these softwares that I mentioned as they are all foundational to my success.
To recap these are the software I use and for what:
• INSTANTLY - (best cold email software)
• STORE LEADS - (Ecom lead gen)
• APOLLO - (lead gen)
• DEBOUNCE - (email verification)
• TRY FURY AI - (to 3x-5x booked meetings with personalization)
Let me know if you have any questions. I know this can be a tough journey.
PS. Look at the images
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